universitv.com


“Where my song is sung,
where there is hope,
where I see the me
that is yet to come.”

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Where dreams are born

                                                       “Thunder is good, thunder is impressive; but it is the lightning that does the work.”                                  Mark Twain

 

Gamut of choices.

There is a fixed number of hours in a day, and the viewer is busy with his cellphone, the internet, cable, DVD movies.
With the gamut of choices in media, of points of contact with the consumer, advertisers must learn to utilize the program portion – the content – to reach audiences in a more meaningful and powerful way. Using content allows us the ability to promote products within programming. And, no, we’re not talking about casual advertising.

UniversiTV provides clients with customized brand-driven content (edutainment, branded entertainment, however we call this new form of marketing), or programming designed to create consent for a product in the mind of the consumer in an entertaining and sincere manner.


Content: A marketer’s dream.

To a marketer, the opportunity to equip itself with the ability to create content is a dream: To go beyond the restrictions of 30 seconds, flesh out product stories, insinuate products every so often, at every turn.

UniversiTV allows marketers to explore the limits of content, so they may utilize these potentials to build bonds with the consumer – and tend to those bonds, strengthen and care for them in a manner no television spot can hope to do.


 

Advertising pays for content.


Without ads, no medium will exist. Content is why people watch television, read newspapers, browse the internet, listen to radio. Throughout history, advertisers and ad agencies have focused on the fringes of content: creating ads to sponsor content. But advertising is encountering new difficulties and challenges. The traditional advertisement is losing its clout with the viewer, a more aware and jaded consumer these days. And technology allows him to wield total control over what he watches -- with the remote control.

Beyond 30 seconds.

The UniversiTV team combines extensive marketing, advertising, broadcasting, sales and production experience. See Who we are. This makes for a coalition of skills and expertise unique in the industry. Whether it's an interstitial or a branded segment, they can present product stories that are true to their advertising strategies in the most
entertaining manner. 

This capability allows the channel to be inordinately flexible in their sponsorship offering. They can integrate your product message imaginatively -- beyond the usual bug logos and “brought to you by” blurbs.


In schools everyday.

UniversiTV is more than a television station. A distinct and valuable part of its existence is its affiliations with various schools and student organizations.
While you can reach your consumers with on-air promotional spots, UniversiTV can present your message off-channel through events and activities in schools and in other venues frequented by your market.

Do call the UniversiTV marketing team to show you how they can expand your above-the-line efforts with branded content, consumer promotions, merchandising, events and other marketing channels.

 
 

Content Creates Consent.

 

Fidelity to Copy Strategy