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“Where my song is sung,
where there is hope,
where I see
the me
that is yet to come.”
UniversiTV supports
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Where dreams are born
“The media’s power is frail. Without the people’s support, it can be shut off with the ease of turning a light switch.” Corazon Aquino
Why they don't
like our TV.
The
"Nintendo children are different”.
All we notice
is the short attention span. We fail to realize that this under-30 generation
thinks, and sees the world, in ways entirely different from their parents. Their
brains are wired differently: It’s a generation that grew up on video games
("twitch speed"), and MTV (more than 100 images a minute). Their brains
process information faster than we do.
Parallel
Processing vs. Linear Processing
They’re doing
homework while watching TV and doing almost everything at the same time. Today’s
television is radio. Speedwise, today’s television programs are depressants. And we
wonder why they're bored with our TV.
Patience
versus pay-off: “Get to the point.”
They have a
huge intolerance for things that don't pay off immediately. They have neither the
time nor patience to sit around for something to unravel. And, being more
technically adept, they use the best editing machine in the world, the zapper – with
impunity.
School is about relationships rather than just learning. McCann’s
Youth Study reveals that three-fourths of all students love school, but are doing
less school work, less studying. Their attention is on the other things happening
around them. Marketing to this unique segment requires a deeper understanding of
what drives them.
So many channels and nothing to watch.
The Smart Mob.
There are 9
million-odd high school and college students in the country.
They’re
linked, networked, empowered, and they swarm. They’re never alone in whatever they
do or buy.
They make
things happen. The country isn’t the texting capital of the world because of the
general population; and EDSA II wouldn’t have happened without students as spark
plugs. They’re early adopters and heavy users. Buying products nobody has heard of,
listening to music you’ll won’t hear on your station, or watching programs still
under the radar.
They can
pledge allegiance to your brand -- or your competitors’ -- for life.
Softdrink
companies know this well.
But it is a
market that is relatively unmapped, usually bundled together with others as “the
youth”. Students are a completely separate target market and should be treated as
such.
Their viewing habits don’t even fit into primetime as defined by the regular networks. Simply stated, they’re not watching television the way we are.
UniversiTV: “Not your parents’ television.”
Introducing a
channel all students watch.
A venue to
voice out their thoughts, ideals and concerns, showcase their talents, air their
work. It’s their podium: It will accept their productions, pictures,
recordings.
UniversiTV
broadcasts what’s important to them: campus activities, school fairs, rallies,
concerts, schedules of exams, and other announcements.
UniversiTV owns
signed pledges of support from administrators and student leaders of universities
and colleges -- and the list grows longer daily.
Designed for
their way of watching.
The programming
is designed differently, with Sesame Street-sized information. We cram, so we don’t
bore them. And since they are connected, we lead them to other sources for depth and
breadth.
Content is
about them: their lives, problems, issues, covered and tackled by young
people.
If you need to
talk to the young, if you have identified students as a target market for your
message, product or cause, you would do well to consider UniversiTV as a
platform.
“Being more technically adept, they use the best editing machine in the world, the zapper – with impunity.”
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